1. Heliotrop is committed to protect your privacy in accordance with GDPR requirements and Romanian laws. Our Privacy Policy sets the way we collect, store, process, transfer, distribute and use Personal Data and the way we use cookies and similar technologies.

This Privacy policy applies to the Heliotrop Site and our suppliers services.

When accessing our Site, please make sure you read and understand how we collect, store, use and distribute Personal Data, as described in Chapter 6 of this page and how we use cookies, which we are talking about in chapter 7 of this page.

Heliotrop is the data operator of the personal information we own.

Disclosure of the provided information may only be made under the conditions mentioned in The Terms and Conditions of the Site.

2. We process the Personal Data of Visitors, Guests, Clients and Buyers, individuals or legal entities first to be able to respond to your requests. We collect Personal Information about you when you send voluntarily information directly to us and when you access our Site or use the Services. These are the information you provide to us when you visit the Site, when you register an Account, when you fill out an Order, when you contact us through Site, phone, email, when subscribing to Newsletters.

We use this information to provide you our products, for marketing and advertising.

The legal basis for the processing of these data is our legitimate interest in finding Clients / Buyers, taking measures before delivery products, managing the Site for marketing purposes and complying with legal obligations.

3. By voluntarily transmitting information or material to this Site, you agree that the Seller may use these information. Heliotrop assumes obligations regarding the confidentiality of received information within the limits of the legislation in force.

4. By subscribing to the Heliotrop database, Guest, Customer and Buyer agree that, within the limits of the legislation in force, to be contacted by third parties, Heliotrop partners, suppliers of goods published on the Site.

5. If we need to provide you information about something, for legal purposes, for marketing or for other business purposes, we'll choose the way we consider to be the best to get in touch with you.


6.1. Basic contact information, such as first and last name, phone numbers, postal addresses, email address, postal code.

We use this information to communicate with you, in order to create a Guest Order, to create a Client/Buyer Account, and/or Creation of the Customer/Buyer Order, Shipment of the Ordered Products and Accompanying Documents, to Respond to Questions and Your Goods Claims.

The legal basis for the processing of these data is the honoring of the Orders, the administration of the Site for marketing and communication purposes with Guests/Clients /Buyers, compliance with legal obligations.

6.2. Information regarding Sites, trade, and marketing information such as a company's website, IP address, information regarding the sale of our products, demographic data, activity's specificity.

We use this information to provide you our products, for marketing and advertising.

The legal basis for the processing of these data is our legitimate interest in finding Clients/Buyers, taking measures before the products delivery, managing the Site for marketing purposes and complying with legal obligations.

6.3. Payment information, such as account information, billing address, and related information.

We use this information to facilitate the payment of ordered goods and to detect and prevent fraud.

The legal basis for the processing of these Personal Data is the honoring of Orders and our legitimate interest in preventing fraud.

6.4. Correspondence information through the Site, e-mail, telephone. We will record your comments and opinions.

We use this information to address questions in connection with Heliotrop concerns about products improvement, products creation, to improve the Site, to determine the products that may be of interest to you, for marketing communications in according to your preferences.

The legal basis for processing this data is our legitimate interest in communicating with Visitors/Guests/Customers/Buyers in marketing purposes.

6.5. Automatically collected personal data, such as the site you came from and the site you are about to leave when leaving the Site Heliotrop, how often do you visit the Heliotrop Site, when you access the Heliotrop Website and how long you use it, if you open emails or Click on the links contained in the emails, whatever could be the device from which you access the Heliotrop Site and other actions you take on Site.

We use this information to present Heliotrop products to your device for marketing purposes, to improve products, to create new products and generally for the development of our business.

The legal basis for processing this information is our legitimate interest in meeting the requirements of Visitors/Guests/Customers/Buyers for Heliotrop products, communication with Visitors/Guests/Customers/Buyers for marketing and fraud prevention.

6.6. Information automatically collected about your device, such as computer, tablet, smartphone or other electronic device that you use to connect to the Heliotrop Site. This information may include details about the device type, unique device identification numbers, operating systems, browsers, and applications connected to the Heliotrop Site through device, information about the server you are connected to, the Internet service provider, or your mobile network, the IP address.

We use this information to make known Heliotrop products,  to monitor the interest in our products, to create new products, to improve our Services and Business.

The legal basis of processing these Personal Data is our legitimate interest in directing our products to Visitors/Guests/Clients/Buyers, communication with Visitors/Guests/Clients/Buyers for marketing purposes, monitoring and solving problems, fraud prevention.

6.7. We retain the above data no more than is necessary to fulfill our legal obligations and legitimate business interests.


7.1. When you are using our Site and our Services, read our emails or contact us through a computer or mobile device, our Site and our third-party services providers automatically collect information about how you access and use the Site and the Services and information about your device.

We use this information to improve and customize the Visitors/Guests/Clients/Buyers experience, to monitor and improve our Site and Services, for other internal purposes.

Chapter 6 sets out the categories of personal information that we automatically collect about you and how we use them.

We typically collect this information through a variety of technologies, including cookies, Flash objects, web beacons, embedded scripts, location-identifying technologies, and similar technologies. We can combine this information with other personal information that we have collected directly from you.

Our site uses cookies to distinguish you from other Site's Visitors.

Cookies are small files in which we store information such as Visitor ID and other preferences, files that we transfer to the hard disk device (such as a computer or smartphone) for record purposes.

7.2. We use the following types of cookies:

7.2.1. Strictly required cookies.

These are the cookies required for the essential operation of our Site, such as Visitor authentication and fraudulent use.

7.2.2. Analysis and performance cookies.

They allow us to know and count the number of Visitors and see how Visitors move on our Site. This helps us to improve the way the Site works, for example, by ensuring that Visitors can easily find what they are looking for.

7.2.3. Functionality cookies.

These are used to recognize you when you return to our Site. This allows us to personalize our content for you, to greet you by name and to remind you your preferences.

7.2.4. Targeting cookies.

These cookies record your visit to our Site, the pages you've visited, and the links you've been following. We will use this information to make our Website and our advertising responsive to your interests. We can also share this information with third parties for this purpose.

7.3. It is possible to collect analytics data or use third-party analysis tools such as Google Analytics to help us measure traffic trends of the Site and services usage trends and understand more about demographics of our visitors. You can learn more about Google's practices at https://policies.google.com/privacy/partners and view the currently available options at https://tools.google.com/dlpage/gaoptout.

We can also cooperate with third parties to use technologies, including the use of statistical modeling tools, tools that allow us to recognize and contact you on multiple devices.

7.4. The cookies we use are designed to help you make the most of our site, but if you do not want cookies, most browsers allow you to change your cookie settings. Please note that if you choose to decline cookies, you may not be able to use the full functionality of our Site. These settings will usually be found in the "options" or "preferences" menu in your browser. To understand these settings, the following links might be helpful, otherwise you should use the "Help" option in your browser for more details.

Cookies settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari web and IOS

Clearing cookies does not remove non-cookies, such as LSO, Flash, and HTML5.

You can learn more about Flash objects - including how to manage privacy and storage settings for Flash cookies - on the Adobe website. 

Different browsers can provide you  their own management tools for removing HTML5 and LSOs.

7.5. Data collected by advertising companies for interest-oriented advertising.

We participate in interest-based advertising, and we use third-party advertisers to offer targeted advertising based on your browsing history. We allow online advertising networks, social media companies and other third-party services to collect information about your use of our Site over time, so that they can advertise in our interest.

The information used for interest-based advertising is collected through cookies or similar technologies that recognize the device you are using.

Last update 08.02.2018